Category Archives: Agent Sites
New Widget from findaproperty.com
UK property portal findaproperty.com, which has just come out with an iPhone application, has also released a widget showing UK average house prices that can be added to any website.
The widget displays asking price data for both flats and houses in any UK town or county for either sales or rentals. findaproperty.com explains that it shows asking price changes for the last 90 days in both graph and tabular formats.
Lower that Bounce Rate
If you run your own website but haven’t heard the term “bounce rate”, have a seat. You might be satisfied with the number of people visiting your website, but if the majority of those visitors leave within a few seconds without interacting with any of your content, that’s something you need to deal with.
Finding the Fold with Google
For those who run their own websites, keeping content above the “fold” – the place where a web page disappears below the bottom of a browser window – can be an important issue. Ideally, content you want to draw attention to will sit above the fold, giving visitors an incentive to investigate further before they bounce back to their search results.
But because Internet users view websites through a wide range of different browsers, knowing exactly where the fold is for each of them can be tricky. To address the problem, Google have stepped in with their new Google Browser Size tool.
Real Estate SEO Part 4
This article is about how Australian Real Estate Agents can apply basic SEO principles to the existing pages on their website by changing body text, page title, page description and alt text. This article is the fourth in a 6 part series to assist agents in improving the SEO of their own websites.
Mobile Websites: A Closer Look
The recent National Association of Realtors conference in San Diego highlighted a number of technology trends emerging in the world of real estate. One of these was the use of mobile Internet, and we looked into whether agents should create their own mobile websites or invest in a branded, downloadable application.
The important thing to consider when choosing between these options is who your audience is, and how they will use your mobile presence. The cost of developing a downloadable application might be appropriate if you targeting a large, tech-savvy audience. If, on the other hand, you don’t foresee a huge return on investing a branded application, stripping back your existing website to make it mobile-friendly might be more suitable.
One thing is clear: ignoring the mobile option is a risky strategy. Sales of Internet-enabled phones are increasing in Australia, the US, the UK and the Asia Pacific.
Tech Trends from the NAR Conference: Part 4 – Local Information
Welcome to the fourth in our series of technology trends from the NAR Conference held earlier this week in San Diego.
In previous instalments we wrote about realtors having a mobile presence, the continued existence of video and virtual tours, and low cost websites being offered to realtors in the US.
In this instalment, we will look at the use of local information on realtor sites to enhance the appeal and quality of the site.
Neighbourhood Info the Decision Maker
US National Association of Realtors’ research found 67 percent of consumers cite neighbourhood quality as a deciding factor in their home hunt. The reasons for consumers are obvious enough – convenience, comfort and future profitability – but the question for agents is: how can you make interest in neighbourhood facts and figures work for you?
New WordPress Themes for Agents
A new set of WordPress themes have been launched for real estate agents.
Real Estate SEO Part 3
propertyadguru.com welcomes the third in a series of guest posts from Glenn Batten about SEO (Search Engine Optimisation) for real estate.
Real Estate SEO Part 2
propertyadguru.com welcomes the second in a series of guest posts from Glenn Batten about SEO (Search Engine Optimisation) for real estate.
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