Category Archives: Quality Ads
New Advertising Service at rentshout.com
New website rentshout.com has launched an online service that will syndicate agents’ listings.
Internet Ad Award Winners Announced
The winners of the 2009 Internet Advertising Competition awards have been announced, with Century 21 Real Estate LLC taking home the Best Real Estate Online Ad award for “Mother in Law”.
It’s More Than Just An Ad On A Portal
Online users are becoming more and more sophisticated about their expectations of online marketing. So it is vital that they have at their disposal a wide range of advertising options, particularly on property portals.
Display Advertising Options
Prior to Christmas I posted about Banner Advertising – the different types and how to make it more effective. I explained some of the online advertising terms and hopefully simplified the mystery of banners. As a follow up I thought we’d explore some other sorts of ‘Display Advertising’ available to help promote your business on the web.
Embellishment and Discrimination – the Great Unravellers
Coming up with great ads week in week out can be frustrating. It’s easy then to see how imaginations can wander and ads can become outlets for frustrated creative writers! But a property advertisement should never ever contain a falsehood or ’stretched truth’ and should be very mindful of crossing into discriminatory territory.
Photos are king
It may be cliched but photos really do tell a thousand words when it comes to advertising properties. And many people make judgement calls based solely on a single image in a line of search results, giving your property only one chance to make a great impression. So it’s imperative you get it right first time, every time.
Century 21 to Increase Online Advertising
This week at Real Estate Connect, Century 21 Real Estate LLC announced that it is transitioning its television advertising to additional online advertising.
Effective Banner Advertising – Part 2
Once you’ve thought about what you want to advertise and you’ve created an eye-catching banner that best represents it, where and how do you place the ad to get the best response?Banner advertising is a really effective means of promoting estate agent’s services, especially when used on portal websites.
Effective Banner Advertising – Part 1
If you’ve spent any time surfing the net you’re bound to have come across a multitude of advertisements. There’s tickers and pop-ups and links, but no doubt you’ve noticed the most prevalent of them all, banners. So how do you create, place and measure effective banner advertising?
Writer’s Block?
Writing sassy and successful advertisements is a skill – one that some individuals make a living out of. But what if it’s only one part of a myriad things you have to do? Such is the lot of an estate agent.
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