Real estate professionals who use YouTube to promote their listings will now benefit from a new, streamlined process available through Google AdWords.
According to Google’s blog, it’s now possible for people to manage their promoted videos on YouTube from their AdWords platform. As techcrunch.com explains, this will also allow advertisers to use AdWords campaign tools, which expand on YouTube’s offerings.
While uploading a video to YouTube is free, paying for a promoted video is sometimes a necessity due to the vast amount of content added to the website every day (YouTube puts the amount at 15 hours worth every minute).
A quick search for “homes for sale Chicago”, for example, brings up around 6,040 results, so it’s understandable some YouTube users would be willing to pay a fee every time a user clicks on their video for the privilege of appearing near the top of the list.
As part of the integration, Google has made promoted videos available in Canada, the UK, France, Italy, Germany, Spain and the Netherlands. Google also says it is looking forward to adding more countries to the list in the coming weeks.
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Is this another brick in the framework Google is building to replace Property Portals………..some agents are convinced Google is serious!
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