Monthly Archives: December, 2008
Franchising the Virtual Real Estate Office
Larry Whited launched WebMLS.net in the US in 2003 as a full-service, low-cost, real estate brokerage company. Now he’s franchising the virtual real estate office.
Making Photos and Videos Work Harder
To get fantastic photos and footage you don’t need to be an expert photographer, tech guru, or lug a video camera and film around with you. All you need is a wise investment in some select digital equipment, and some easy to use software. There are loads of companies willing to lend a hand, so to begin with, we’ve chosen just a few: virtual tours, panorama photos, and a new zoom in on the detail function.
Interview with Henry Pryor – eabg.co.uk
Henry Pryor has formed the Estate Agency Buying Group, to band together smaller estate agency firms in order to negotiate the best terms possible for 2009 with property portals. Henry Pryor spoke to propertyadguru.com in an interview about the EABG and issues affecting agents and portals in the UK.
ziprealty Introduces Realius Community Estimator
US brokerage firm ziprealty.com has taken a big step forward and introduced community estimating technology to its website which allows users to say publicly what they think a property is worth. Will other brokerage and agent websites follow suit and introduce this controversial application?
Would You Buy a House From a ‘Virtual Auctioneer’?
The idea of online auctions entering the real estate world is frightening for most agents. Losing control of the crowd, not knowing if the bidders are real, unable to read the face of the one who’s just been outbid. But with the world now shrinking in terms of purchasers and the fact that we advertise our properties globally could there be some validity in taking house auctions into the online sphere? There are already phone bidders so why not an online bidder?
Creating Income for Agents Via Referral Software
The Guild of Professional Estate Agents in the UK is developing a new software system called “Guild Connect”. The aim is to introduce new income streams to their members.
MS vs Google – Again
Once again we see the big guys being compared in a race to have the best and fastest products. Mapping is the product at the heart of this debate and Redfin, the Seattle based real estate site, as taken a stand against MS’s Virtual Earth maps and changed to Google’s offering.
reply.com New Online Marketing Platform
Online marketing platform reply.com has announced the launch of the world’s first marketplace for Enhanced Clicks. The company says it is on a mission to make Internet marketing available to businesses of any size by making it easy and profitable to generate locally-targeted and category-specific traffic.
Prices Wars at findaproperty, primelocation
findaproperty.com and primelocation.com, both owned by the Digital Property Group, have revealed their new “value based” pricing structure.
Small Screen – Big Opportunity
The Official Google Mobile Blog yesterday announced that Adwords advertisers can now target their ads to searchers using mobile devices such as iPhones and G1 and other mobile devices with full HTML web browsers. This opens up a whole new opportunity for advertisers who wish to target specific local mobile users – a fantastic opportunity for real estate professionals keen to reach their local audience.
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