SlideShare, a website that allows users to create slideshow presentations that are searchable online, has announced two new options for its business users.

SlideShare presentations are similar to those made with Microsoft PowerPoint. The difference is that SlideShare presentations exist online, allowing people to find them via search engines, blogs and websites. As this Go Smart Solutions review points out, SlideShare presentations are one more tool agents can use to give themselves a marketing advantage.

SlideShare presentations are free to create, but the two new business options – AdShare and LeadShare – work on a pay-for-performance model.

AdShare displays presentations and other material, such as case studies or white papers, with related content or search results, and focuses on SlideShare’s professional audience.

According to SlideShare, there is a 50 percent chance this audience will either embed these presentations on their own websites or add them to their favourites. If a viewer clicks to view content linked to from the presentation, its creator is charged a fee, starting at US$0.25.

The second option, LeadShare, is focused on converting presentation viewers into leads. Viewers are asked to enter their details on a specified slide, and presentation creators only pay when a viewer fills out their lead form. internetnews.com reports that each captured lead will cost between $1 and $22.

“The interesting thing about leads is that there hasn’t been that much innovation in the lead generation industry,” SlideShare CEO Rashmi Sinha told internetnews.com. “Typically there are things like free white papers where you have to give up your contact information right away to get anything. LeadShare inverts that process. LeadShare works anywhere the document goes on the web.”

SlideShare says it has 20 million monthly visitors, 80 percent of whom are “business decision makers”. This presentation outlines some of the reasons people use the service:

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