Category Archives: Agent Website Content
Aussie Widgets from pricefinder.com.au
Australian real estate agents wishing they had widgets like those available in the US and UK are in luck: pricefinder.com.au has just released a range of its own.
New Poll: Website Successes
This month, we want to know what you have found to be the most successful element on your website in terms of generating business.
Blogs: The Good, The Bad, and The Ugly – Part 2
Now that we’ve had a general discussion on some of the principles and pitfalls of blogging, let’s take a closer look at some specific ways to keep your blog in the “good” category and out of the other two.
Blogs: The Good, The Bad, and The Ugly – Part 1
The benefits of agents running their own real estate blogs are many: they can position you as a local expert in your neighbourhood, enhance your credibility as a businessperson, and attract leads that might otherwise have overlooked you entirely. At least, that’s the theory.
Two New Options for US Agents
Two new options have recently surfaced for US-based real estate professionals: an embeddable map-based search engine from realbird.com and a new social network for agents as well as investors and vendors.
New Widget from findaproperty.com
UK property portal findaproperty.com, which has just come out with an iPhone application, has also released a widget showing UK average house prices that can be added to any website.
The widget displays asking price data for both flats and houses in any UK town or county for either sales or rentals. findaproperty.com explains that it shows asking price changes for the last 90 days in both graph and tabular formats.
Lower that Bounce Rate
If you run your own website but haven’t heard the term “bounce rate”, have a seat. You might be satisfied with the number of people visiting your website, but if the majority of those visitors leave within a few seconds without interacting with any of your content, that’s something you need to deal with.
Finding the Fold with Google
For those who run their own websites, keeping content above the “fold” – the place where a web page disappears below the bottom of a browser window – can be an important issue. Ideally, content you want to draw attention to will sit above the fold, giving visitors an incentive to investigate further before they bounce back to their search results.
But because Internet users view websites through a wide range of different browsers, knowing exactly where the fold is for each of them can be tricky. To address the problem, Google have stepped in with their new Google Browser Size tool.
Real Estate SEO Part 4
This article is about how Australian Real Estate Agents can apply basic SEO principles to the existing pages on their website by changing body text, page title, page description and alt text. This article is the fourth in a 6 part series to assist agents in improving the SEO of their own websites.
Tech Trends from the NAR Conference: Part 4 – Local Information
Welcome to the fourth in our series of technology trends from the NAR Conference held earlier this week in San Diego.
In previous instalments we wrote about realtors having a mobile presence, the continued existence of video and virtual tours, and low cost websites being offered to realtors in the US.
In this instalment, we will look at the use of local information on realtor sites to enhance the appeal and quality of the site.
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