Category Archives: Social Media
What’s Blue, Global, and Bigger than Google?
It seems at least one of our predictions for agents in 2010 – that social media fatigue would set in – could turn out to be wrong after all.
Are Social Networks Still Growing?
The value of social media for real estate agents has been a hot topic for some time now, and we’ve spent a lot of time considering how best to make tools like Facebook and Twitter work to generate business.
Today, we thought we’d take a step back and look at whether online social networks still have the momentum that has made them so crucial to agents around the world so far.
New Facebook App from roost.com
US agents keen to upgrade their Facebook profiles now have a new option from roost.com: an application simply named “Social Real Estate”.
According to roost.com, the new application creates a “Real Estate” tab on the Facebook pages of real estate agents and brokers. It can then display city-specific housing, education, and walkability data to create more engagement with your contacts.
tweetmehomes.com Lists on Twitter
One of the big debates surrounding the use of Twitter in real estate is whether listings should be broadcast through the social networking tool. Some argue that Twitter should be all about relationship building, while others say the occasional listing is perfectly ok to include. Still others are in favour of Twitter accounts that only tweet listings, maintaining they will only reach those who are truly interested.
tweetmehomes.com is a new US-based Twitter service that comes down firmly on the “listings only” side of the debate.
Two New Options for US Agents
Two new options have recently surfaced for US-based real estate professionals: an embeddable map-based search engine from realbird.com and a new social network for agents as well as investors and vendors.
Make the Most of Facebook Fans
With all the hype surrounding Twitter over the last 12 months, you could be forgiven for wondering whether Facebook is gradually going out of style. In fact, it might come as a surprise to learn that Facebook is more popular than ever, and businesses are quickly realising that over 100 million monthly visitors in the US alone is a potential audience they can’t afford to ignore.
2010: What’s in Store for Agents?
With the effects of the global financial crisis still being felt in plenty of places around the world, many real estate agents will be more than happy to see 2009 come to a close. “Recovery” is the word on everyone’s lips as we start the first year of the next decade, even though no one can really predict how long it will take.
The new year’s technology trends are probably just as difficult to pinpoint, but that won’t stop us from trying. Here’s what propertyadguru.com sees in its crystal ball for 2010:
realtown.com Reaches 150,000 Users
realtown.com, a US online community that aims to cover all things real estate, has now passed the 150,000 registered users mark. Its current total is 153,858 member, which puts it slightly short of activerain.com’s total of 168,099 members.
realtytrac.com Goes Social
US foreclosure marketplace realtytrac.com has introduced a social media element to encourage discussion amongst users.
RealtyTrac Community, which is free to join, covers topics such as buying, selling, home values, investing, and realtytrac.com features.
realtytrac.com says visitors can seek out local real estate experts and ask questions on neighbourhoods, schools, market conditions, financing, and foreclosure activity.
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