Category Archives: Display Ads
Effective Banner Advertising – Part 2
Banner advertising is a really effective means of promoting estate agent’s services, especially when used on portal websites. “Advertise where the people are looking” is exactly what’s at play in this scenario. The ad becomes even more effective when placed at a granular rather than generic level such as the home page.
Placing banners on the search results pages of neighbourhoods where you operate is a key way to attract potential buyers and sellers in your market. Your message should speak directly to the people looking for property in your area and should resonate loudly with those looking to sell. So how do you get your ads up there?
Effective Banner Advertising – Part 1
If you’ve spent any time surfing the net you’re bound to have come across a multitude of advertisements. There’s tickers and pop-ups and links, but no doubt you’ve noticed the most prevalent of them all, banners. So how do you create, place and measure effective banner advertising?
Ads Coming to Street View?
Google Street View has been added to so many real estate websites by now that it’s almost an expected part of the listing landscape. But there could be a change on the Street View horizon.
Google previously floated the idea of ads appearing in Street View that are tied to the listings in its Local Business Centre and Favourite Places program.
What makes it seem like more than an idea is Google’s recent filing of a patent application titled “Claiming Real Estate in Panoramic or 3D Mapping Environments for Advertising”. In other words, we could see something akin to virtual billboards appearing in a Street View image as users browse through an area.
New Ad Options from realestatebook.com
Network Communications Inc property portal realestatebook.com has recently launched new advertising options for its users through a partnership with display advertising provider iPromote.
realestatebook.com users can now create rich media display advertisements through iPromote’s One-Click Advertising technology that will run across a network of websites such as MSN, Yahoo! and Facebook. iPromote says the advertisements will reach an audience of over 40 million unique users per month.
comScore Study Questions Value of Clicks
comScore has released updated findings that show Internet users are much less likely to click on display ads than they were two years ago.
realbird.com Offers New Ads with iPromote
realbird.com has partnered with display advertising provider iPromote to allow users to convert their realbird.com websites into banner advertisements.
trulia.com Claims Banner Ad Transformation
Last year US property search engine trulia.com released a product it calls “Online Billboard w/ live listing widget”, which it claims has revolutionised the “banner ad” as we previously knew it.
Display Advertising Options
Prior to Christmas I posted about Banner Advertising – the different types and how to make it more effective. I explained some of the online advertising terms and hopefully simplified the mystery of banners. As a follow up I thought we’d explore some other sorts of ‘Display Advertising’ available to help promote your business on the web.
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