Google: We’re Not in Real Estate

Category Archives: USA & North America

Google: We’re Not in Real Estate

“We are no more in the real estate business than we are in the cafe or the museum business.” That’s the contention of Carter Maslan, Google’s director of product management, who attended the Inman News Real Estate Connect conference in San Francisco last week.

Location-based Marketing from

Agents aren’t the only people in the real estate industry getting in on the growing location trend. Now, US-based listings website is starting up its own location-based marketing campaign.

Move Inc. Makes Real Estate Marketing More Social owner Move Inc. is catching on to the importance of social media for real estate agents, integrating new social features into the latest release of Top Producer 8i.

Tiny Market Share Isn’t Stopping Twitter Marketers

The latest US-based figures from Hitwise show Twitter is the fourth most popular online social network with a tiny market share of just over one percent.

NAR Finds Agents Quickly Going Social

US real estate agents are leaning heavily on email and many are taking up the social media challenge, according to the National Association of Realtors’ latest survey.

Webby Nominees Want Your Votes

The annual Webby Awards are on again and this year’s real estate nominees are hungry for your votes to land them the coveted People’s Voice award.

SureDocs Expands Service for Agents

a la mode, the US-based company behind the TourNarrator iPhone app for home tours, is expanding its “SureDocs” e-signature system to offer a version designed specifically for real estate agents.

New Facebook App from vFlyer

US online marketing service vFlyer has jumped on the Facebook bandwagon this week with the release of a new listings promotion application.

Mobile Apps, Created by You

Mobile’s momentum continues to build this month with the release of another search application and a collection of new app creation options emerging for smaller players.

New Mapping Product Launched

US company Digital Map Products, which lists,, and amongst its clients, has released a new mapping tool that visualises how home prices change over time.

The product, dubbed SpatialStream, animates property price fluctuations as colours on a map, changing from green to red as prices fluctuate. The company says this is an easy way to show what would otherwise be thousands of separate data points on a spreadsheet.


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