Staying Relevant in the Online Age – Part Two

Category Archives: Your Online Marketing Plan

Staying Relevant in the Online Age – Part Two

In part two of our series, industry commentators argue that agents need to focus on serving and engaging with their clients to stay relevant in the online age.

Agent Strategies: Hyper Local Blogging

Welcome to our new Agent Strategies series, where we get the inside word on how agents from across the globe are marketing themselves online.

Staying Relevant in the Online Age - Part One

When potential clients can access a vast range of market information and property listings online, and even buy and sell their own properties via the Internet if they choose, how do agents highlight their value?

Legitimate Links for Better Rankings

It’s generally agreed that the higher the number of legitimate links to your website, the higher it will rank in search engine results. But the key word these days is “legitimate”.

What Makes Customers Choose You?

Chances are, there are a number of agents working in or near your area with whom you need to compete. So how do you make sure you stand out?

Marketing Tips from Foursquare

Whether you’re a Foursquare convert or have never heard of location-based mobile social networking before, chances are you’ll be interested in CEO Dennis Crowley’s tips on how to grow a small business.

Is Facebook Part of Your Plan?

Up until last week, you might have been content to leave Facebook out of your online marketing strategy. But now that we’ve seen this particular social network topple Google in terms of visits in the US, chances are you’re starting to re-think your position.

Referrals Still the Top Strategy

After surveying 1,300 agents and brokers, US real estate marketing company HomeGain has found that referrals are seen to be the most effective marketing strategy to acquire new clients. The top 10 strategies list reveals an interesting mix of traditional and newer marketing options.

Top 10 Tips for Online Branding

Here at, we see plenty of examples of online branding in any given week. Some agents have their online branding down to a fine art, while others are still getting the hang of things.

Tracking the Mobile Momentum

At the start of the year, we looked at what 2010 might have in store for real estate agents. One of our predictions was that a mobile presence will become a necessity for agents this year.


What online marketing strategies have been working for you so far this year?

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