The Positives of Negative Comments

Category Archives: Communicating with Customers

The Positives of Negative Comments

While plenty of real estate professionals start a blog with the simple aim of generating more website traffic, many quickly find that the day to day realty of blogging is tougher than they first thought.

Post-Sale Communications: Customers for Life

You’ve done the deal - sold the house, signed the papers, collected the cash and shaken hands. So what’s next? Goodbye and thanks for coming?

Vendor Reports: Why Are They Important?

Don’t be frightened of the statistics - use them to upsell new advertising options and manage your vendor’s expectations.

Email Marketing Tips from campaigner.com

Interested in starting an email marketing campaign? Not quite sure how to go about it? Then the latest free ebook from campaigner.com might be the place to start.

What Makes Customers Choose You?

Chances are, there are a number of agents working in or near your area with whom you need to compete. So how do you make sure you stand out?

Why Content Matters

The word “content” is used so often these days that it’s easy to let it wash over you without thinking about it what it really means. But the fact is, quality content is central to any successful online marketing strategy.

Email Newsletters: Awareness, Loyalty, Leads

Many estate agencies and individual brokers only dabble in publishing newsletters while others view it as a vital tool in the marketing and advertising mix.

Make the Most of Facebook Fans

With all the hype surrounding Twitter over the last 12 months, you could be forgiven for wondering whether Facebook is gradually going out of style. In fact, it might come as a surprise to learn that Facebook is more popular than ever, and businesses are quickly realising that over 100 million monthly visitors in the US alone is a potential audience they can’t afford to ignore.

Golden Rules for Social Media ROI


There’s no doubt social media has become a mainstay in our online lives. Whether it’s through a Facebook fan page,

Tweet in Time with LinkedIn

This week, there’s good news for LinkedIn fans who also use Twitter: LinkedIn has teamed up with Twitter to offer synchronised status updates – a move LinkedIn says will make both services more powerful.

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