Facebook’s Guide to Ads

Category Archives: Measuring Advertising Performance

Facebook’s Guide to Ads

Written by admin on May 28, 2010 — Leave a Comment

A few weeks ago, we looked into Facebook Ads and found out exactly how to create one from the ground up. Now, Facebook has released its own guide to help people get the most out of its targeted ads.

Also posted in Display Ads, Promoting Your Brand, Social Media, Tracking Results | Tagged , , ,

Facebook Ads From the Ground Up

Written by admin on May 6, 2010 — 2 Comments

With Facebook now closing in on a total of 500 million users worldwide, the topic of Facebook ads is worth looking into.

Also posted in Display Ads, Promoting Your Brand, Social Media, Tracking Results | Tagged , , ,

Vendor Reports: Why Are They Important?

Written by admin on April 28, 2010 — 1 Comment

Don’t be frightened of the statistics - use them to upsell new advertising options and manage your vendor’s expectations.

Also posted in Communicating with Customers, Featured, Managing Customers, Tracking Results, Understanding & Using Statistics | Tagged , ,

UK Study: Clicks Don’t Matter

Written by admin on March 31, 2010 — Leave a Comment

The findings of a UK-based study by .Fox Networks and comScore suggest the number of clicks video and display advertisements receive doesn’t actually matter.

Also posted in Display Ads, Promoting Your Brand, Tracking Results | Tagged , , ,

Marketing Habits Tough to Change

Written by admin on March 30, 2010 — 1 Comment

The results of a recent survey by globaledge.co.uk reveal some interesting disparities between the marketing channels agents see as effective and the channels they actually use.

The top five most effective marketing strategies were seen to be the following:

Also posted in Internet vs Print, Tracking Results, Winning Listings / Instructions | Tagged

comScore Study Questions Value of Clicks

Written by admin on October 9, 2009 — 1 Comment

comScore has released updated findings that show Internet users are much less likely to click on display ads than they were two years ago.

Also posted in Display Ads, Promoting Your Brand, Tracking Results | Tagged , , , , , ,

Real Estate Marketing Report Card

Written by admin on February 5, 2009 — Leave a Comment

A new marketing tool from International Listings aims to show whether a seller’s real estate listing is syndicated across the web on all popular realty websites.

Also posted in Products, Products General, Tracking Results | Tagged , ,

Written by admin on January 22, 2009 — Leave a Comment

The Digital Property Group is in the process of unveiling a marketing analytics tool for its member agents. Called “Insight”, the tool will allow agents to monitor their traffic, and use the data to improve consumer marketing.

Also posted in Portal & Industry News, Tracking Results, UK | Tagged , , , , , ,

Its All About Tracking Conversions

Written by admin on November 27, 2008 — 1 Comment

As agents spend more and more of their marketing budget on online advertising, it is important that they truly understand what does or does not work for them. This becomes doublely important with agencies throughout the world under financial pressure and needing to make sure that whatever they spend on marketing generates results.

The following excellent article was recently published by Mike Carter in his Zoomf Blog under the title “2009, year of tracking the conversions”.

Also posted in Generating & Managing Leads, Tracking Enquiry, Tracking Results | Tagged ,

Dont Be Baffled by Stats

Written by admin on November 22, 2008 — 1 Comment

Portal sites around the world use a range of statistics when marketing themselves to agents. However, these stats are always large and often mean nothing. The real question is, what information should an agent be asking for when looking at which portal to use?

Also posted in Featured, Understanding & Using Statistics, Which Property Portal? | Tagged

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