Shameless Self-Promotion: Getting Noticed Online

Category Archives: Generating & Managing Leads

Shameless Self-Promotion: Getting Noticed Online

With almost every real estate agent claiming to be the best and most experienced in their area, choosing one to work with can end up little more than a guessing game for buyers and sellers. Toolbar Keeps Agents on Top

Once property seekers leave your website and start looking on places like and, it becomes more difficult to ensure you stay top-of-mind.

How to: Create a Buyer Register

An extensive customer database, built by encouraging potential buyers to register their details with you, is an excellent tool for three reasons:

Referral Programs that Actually Work

While it’s not particularly hard to implement a referral program, there are a few ways in which companies from any industry can slip up. So before you send that email, take a minute to ask yourself these questions.

Selling Online Advertising to Vendors

Many agents gloss over the Internet when presenting to prospective sellers or landlords, even though this medium has been the single most important innovation to the way we do business.

Finding Advocates, not Just Customers

Beyond great service, there are a few digital marketing strategies you can employ to get people on board as advocates for your brand.

Are FSBO Sites Taking Over?

Over the last twelve months, we’ve seen a swathe of new for sale by owner (FSBO) property websites come online, from in Europe to in Australia. The UK market seems to be particularly flooded with FSBO offerings -,,,, and are just a few examples.

So what effect are these websites actually having? Are they drawing traffic away from traditional property portals? Are they attracting business from owners keen to bypass real estate agents?

Fine-tuning Your Ad Strategy

Judging by the preliminary results of our poll, most Property Ad Guru readers are planning to invest significantly more in online marketing this year. With the Internet Advertising Bureau also predicting another increase in online ad spending in 2010, one question springs to mind: How do you make sure the money you spend on online advertising doesn’t go to waste? In other words, how can you fine-tune your advertising strategy this year to ensure it results in more leads?

Going Local for Leads

In a recent guest post, Ryan Hinricher said agents need to define their niche market to stand out in the online marketing game. It’s sound advice when you think about it - finding your niche, and owning it, gives you a much greater chance of becoming the agent who stands out when a buyer hones in on a certain suburb.

So, how do you promote yourself online as the expert in your chosen niche?

4 Essential Building-Blocks for Agents New to Online welcomes a guest post from Ryan Hinricher:

Establishing yourself as a successful real estate professional in 2010 can easily be a daunting task. The real estate market is unrecognizable when compared to just a few short years ago. In 1994 the first online real estate listing was published in an email by Eric Hilding of Coldwell Banker in Morgan Hill, CA which changed real estate forever. Within 1 year ERA launched the first listing portal with over 50,000 listings. Today we have Zillow, Trulia, Twitter, Facebook, iPhones, and thousands of other tools and technologies which power the new real estate economy.

Because of this, it’s easy to become overwhelmed and impossible to stay ahead of the technology curve. I thought I’d put together a shortlist of critical components to your online real estate foundation. These are the building-blocks of any real estate business and most aren’t sustainable without them.


What online marketing strategies have been working for you so far this year?

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