Online Engagement Essentials

Category Archives: Monitoring Enquiries

Online Engagement Essentials

No matter what your online marketing strategy involves, there’s one goal you should always have in mind: audience engagement.

4 Essential Building-Blocks for Agents New to Online welcomes a guest post from Ryan Hinricher:

Establishing yourself as a successful real estate professional in 2010 can easily be a daunting task. The real estate market is unrecognizable when compared to just a few short years ago. In 1994 the first online real estate listing was published in an email by Eric Hilding of Coldwell Banker in Morgan Hill, CA which changed real estate forever. Within 1 year ERA launched the first listing portal with over 50,000 listings. Today we have Zillow, Trulia, Twitter, Facebook, iPhones, and thousands of other tools and technologies which power the new real estate economy.

Because of this, it’s easy to become overwhelmed and impossible to stay ahead of the technology curve. I thought I’d put together a shortlist of critical components to your online real estate foundation. These are the building-blocks of any real estate business and most aren’t sustainable without them.

Three New Options in Mobile Advertising

The latest developments in mobile phone technology for real estate professionals are focused on giving potential buyers property information on the move and generating more high-quality leads.

Know Where Your Leads Are Coming From

It is vital for every real estate office to have processes in place to effectively monitor enquiry, ascertain the source and ensure leads are followed up.


What online marketing strategies have been working for you so far this year?

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