ListGlobally, a new and innovative global marketing tool for agents and developers around the world, has just been released.…
Looking for Realtors to Test a New Application – ListGlobally
December 18, 2009 By Leave a Comment
The team at Classified AdVentures (owners of Property Ad Guru) has been working hard on a new product called ListGlobally. This application allows agents to advertise their listings on market leading property portals around the world.
For example, an agent in the US or Australia can up load a listing and have it appear in the international section of such market leading sites as Rightmove in the UK, Enormo, Immobiliare in Italy, and Immobilienscout24 in Germany. Over the coming months ListGlobally will be adding more partners to its distribution list.
Not only is this a great way to promote your listings to an international audience, it is also a great tool to differentiate yourself from your competitors when marketing to potential sellers.
If you would like to be a guinea pig and help us test the application for free, just go to www.listglobally.com and click the link on the home page to register for a free trial. Once we receive your request, we will be in touch via email with your login details.
Tech Trends from the NAR Conference: Part 7 – Social Networking
December 16, 2009 By 1 Comment
Welcome to the final installment of our series on the top technology trends emerging from last month’s NAR Conference in San Diego.
In previous installments we looked at the rise of mobile access, low cost agent sites, video and virtual tours, the importance of local information, distribution to multiple portals, and most recently, the use of SMS and email based yard signs.
In this final installment we look at the continuing rise of social media and whether it really makes a difference to realtors.
Google Real Estate – Should Agents Bank On It?
December 15, 2009 By 4 Comments
The news just over a week ago that Google was “entering” the UK/European market has sent the share prices of Rightmove and Seloger into a tailspin. Seloger dropped by 9% while Rightmove has plummeted a whopping 17%. Seloger has since recovered to its pre-news price while Rightmove continues to be significantly down.
So let’s look at what happened, will the property portal landscape change and is this impact on the share prices is justified.
An article by the Financial Times (Dec 2 titled “Google set to enter UK property market”) seems to have set the cat amongst the pigeons. The article stated that Google is in talks with British estate agents and that “experts” say that an entry by them to the market could pose a serious threat to existing property websites. The article didn’t talk about what Google was going to do and Google didn’t comment. So there is really not much to go on. So the only guide we really have as to what Google may do in the UK and Europe is what they have done in Australia.
Tech Trends from the NAR Conference: Part 6 – SMS and Email Yard Signs
November 28, 2009 By 1 Comment
Welcome to the sixth in our series of technology trends from the NAR Conference held in San Diego, California from the 13th through 16th November.
In the previous installments, we wrote about realtors having a mobile presence, the continued existence of video and virtual tours, low cost websites being offered to realtors in the US, the use of local information on realtor’s sites, and the rise of listing syndication.
In this second last installment, we look at the rise of businesses offering listing information delivered to your handset after entering a code from a yard sign.
Tech Trends from the NAR Conference: Part 4 – Local Information
November 20, 2009 By 2 Comments
Welcome to the fourth in our series of technology trends from the NAR Conference held earlier this week in San Diego.
In previous instalments we wrote about realtors having a mobile presence, the continued existence of video and virtual tours, and low cost websites being offered to realtors in the US.
In this instalment, we will look at the use of local information on realtor sites to enhance the appeal and quality of the site.
Technology Trends from the NAR Conference: Part 3 – Low Cost Agent Sites
November 19, 2009 By 5 Comments
Welcome to the third in our series of technology trends from the NAR Conference held earlier this week in San Diego.
In Part 1, we wrote about how more and more website providers are offering realtors a mobile presence. In Part 2, we looked at the continued existence of video and virtual tours and discussed the relative merits of using them. In this article, we will look at the low cost websites being offered to realtors in the US and discussing whether they are worth the investment.
Technology Trends from the NAR Conference: Part 2 – Video and Virtual Tours
November 18, 2009 By 1 Comment
The NAR Conference in San Diego wrapped up yesterday and after a few days of wandering around the expo hall, it is clear that there are a number of technology trends that are emerging.
In Part 1 of Tech Trends from the NAR Conference, we wrote about how more and more web provides are offering realtors with a mobile presence. In this article, we look at video and virtual tours. In the next article (Part 3), we will look at the ridiculously cheap websites being offered to realtors in the US.
Let’s look at virtual and video tours.
Technology Trends from the NAR Conference: Part 1 – Mobile Internet
November 17, 2009 By 2 Comments
I have spent the last couple of days wandering around the NAR Convention in San Diego. This annual love-fest is attended by thousands of realtors from around the US with a few foreigners thrown in for good measure. While each NAR convention has the obligatory presentations, it is the expo and its 400+ exhibitors that are of most interest.
Amongst the beads, bags, and books are a range of technology providers each offering a potential “silver bullet” to a realtor’s marketing needs. I therefore thought it would make sense to cover some of the technology “silver bullets” that were at the Conference.
The first cab off the rank is mobile internet for realtors. Our next edition will look at the rise of video tours.
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