May 2, 2011

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Back to Basics: Building a Social Media Plan


Still unsure how to establish a social media presence for your real estate business? Then take a look through this advice from David Gibbons, general manager of business development at real estate technology company Korbitec, on how property professionals should start out.

Agent Strategies: A Twitter Heavy Hitter


When it comes to influential Twitter users, it’s hard to go past Michael McClure, better known on Twitter as @ProfessionalOne.

Why People Unfollow Brands


Whether you’re using Twitter as a personal communication tool or to promote your brand, a drop in your follower count always stings. It also raises the question: “Why did they decide to stop following me?”

Twitter for Real Estate: Are You Getting Too Personal?


Have you been trying to promote your real estate business on Twitter for some time now without any noticeable boost to your bottom line? If so, it could be that you’re taking too personal an approach to Twitter, and missing out on its business potential.

Twitter Tool Review: Who Gives a Tweet?


When it comes to Twitter, everyone has an opinion on what makes a good tweet. But what if you could get feedback from real people on whether your tweets are worth reading? That’s the slightly unsettling idea behind free Twitter application Who Gives a Tweet?

Twitter Revamps its Guide for Business


Twitter has revamped its guide for businesses and it now includes success stories, tools, tutorials and resources. The guide has three sections – Learn the Basics, Optimise Activity and Promoted Products – covering basic info to more advanced.

Get More (Valuable) Twitter Followers


If the idea of paying for followers - who may or may not be reading your tweets - doesn’t appeal to you, there are plenty of things you can do to add to your audience and build a following that cares about your message.

Facebook vs Twitter 2010


In a comparison of 2010 social demographics conducted by Digital Surgeons (mainly of US data) on Facebook and Twitter, many of the stats are similar, however, there are a few subtle differences that could affect the way you communicate with these audiences.

Where Does Your Audience Hang Out?


To be a social media success story, you have to know where your audience hangs out online. This may sound easy, but do you really know or are you just guessing?

Back to Basics: Twitter Commands Explained


The first question most people ask when they see Twitter is “What does that @ sign mean?” or perhaps “What on earth is #realestate?”. To make getting started with Twitter a little easier, we’ve put together this guide to the four most important Twitter commands.

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