May 14, 2011

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Previously on Property Ad Guru: Lead Generation


Leads are the lifeblood of any successful real estate agency, so is your online marketing working as well as it could to bring you new business? If not, check out our top posts on lead generation:

Agent Strategies: Real Estate Blogging that Works


Today’s Agent Strategy comes from Heather Elias, the US real estate agent behind the impressive blog

Quick Lead Generation Ideas from


If the sign up forms on your website no longer generate valuable leads - or if they never did in the first place - you might want to spend a few minutes on Anne Holland’s

Five Key Steps from Ad to Lead


Now that you understand what search engine marketing is and the common SEM mistakes you should avoid, we’ll take you through the steps to create good SEM that converts clicks into real estate leads.

Top Agencies Share Lead Management Strategies


Ever wondered how other agencies manage, prioritise, and track their leads? That’s the topic covered in a new roundtable series set up by The Property Management Software Guide, which reveals the strategies of three US real estate companies.

Five Tips for Better Calls to Action


If one of the aims of a good real estate website is to capture leads, then effective calls to action are essential. But if your website still isn’t generating as many leads as you’d like, here are five questions to consider:

How Blog Comments Can Generate Leads


Real estate agents hear almost daily about how blogging can help their business, but what about the other side of the equation - commenting on other blogs?

Set Your Goals for More Leads Next Year


The countdown to 2011 is fast approaching, and we’re guessing many of our readers are thinking about their resolutions for the next year. “Get more leads” might be one of those resolutions, but how do you turn that resolution into results?

Four Tips for More Facebook Leads


While Facebook’s vast user base makes it a potential goldmine for leads, it’s useful to remember that few people are using Facebook as a real estate search tool. Primarily, people join Facebook to keep up with their friends, so generating new leads on Facebook requires more than just posting your latest listings.

Does Your Website Generate Leads?


Having hundreds or even thousands of people visit your website every month is one thing, but are those visitors actually converting into leads? If not, here are a few points you need to consider: