The countdown to 2011 is fast approaching, and we’re guessing many of our readers are thinking about their resolutions for the next year. “Get more leads” might be one of those resolutions, but how do you turn that resolution into results? Here’s our lead generation action plan for the new year:
Step one: Have a clear goal. Rather than just telling yourself you’ll “get more leads” in the new year, set a clear target. “I’ll generate 20 percent more leads in 2011 than I did in 2010,” for example. If you don’t have a target, you have no way of measuring whether you actually succeeded in the end.
Step two: Decide how you’re going to achieve that goal. Now you need to add on to that first sentence by spelling out exactly how you will find these leads. Will you do it by posting three hyper-local blog entries a week? Upgrading your website with clearer calls to action and lead capture forms? Adding content to Facebook each day to build a bigger following? Make sure you spell out exactly what you plan to do, and that it sounds achievable.
Step three: Monitor the results. The last and most important step is to keep track of whether your new lead generation strategy is having the desired effect. Evaluate your approach regularly, and make adjustments as you see fit. Remember that your strategy doesn’t have to be set in stone, but don’t be tempted to give up after a few weeks if you don’t see any immediate change.
[Image: scottwills]
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