April 29, 2011

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Top Agencies Share Lead Management Strategies

Ever wondered how other agencies manage, prioritise, and track their leads? That’s the topic covered in The Property Management Software Guide’s new roundtable series, which reveals the strategies of three US real estate companies.  Some of the key takeaways from the roundtable include:

  • Some kind of lead management software is important for any real estate business, however smaller agencies may not need to invest as much in this kind of technology as their larger counterparts.
  • Lead prioritisation is extremely useful. Without it, ready-to-move leads could be ignored while prospects that are less committed are given all the attention.
  • Following up on leads is crucial, but this is where many agencies fall short by sending the wrong message at the wrong time.
  • Finally, finding out where your leads came from in the first place is essential, as this tells you where you should be spending your marketing dollars.

We’d love to hear about your own lead management strategies and tips in our comments section. And, if you’re looking for more advice on how to manage leads, check out our series on lead generation here.

[Image: yellowcloud]


Related posts:

  1. Five Key Steps from Ad to Lead
  2. Quick Lead Generation Ideas from whichtestwon.com


  1. debra says:

    Very disappointed with paid for leads. Promised 6-10 per month. Received on 6 in 4 months, all of which I would call ‘cool’ leads. Anybody else had the same?

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