May 2, 2011

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Google Highlights Hotpot: What Does it Say About You?


If you haven’t checked what Hotpot says about your business yet, Google’s latest move makes it all the more important to do so.

Five Key Steps from Ad to Lead


Now that you understand what search engine marketing is and the common SEM mistakes you should avoid, we’ll take you through the steps to create good SEM that converts clicks into real estate leads.

SEM Ad Copy that Works


We know that not everyone can spot a paid ad in search engine results, and that search engine marketing isn’t as daunting as it might sound at first. So for those real estate agents now ready to take the leap into SEM, we decided to seek out some good examples of search engine ads for real estate.

CPC vs CPM: Which Works Best?


Now that you understand the difference between a cost-per-click (CPC) marketing campaign and a cost-per-impression (CPM) campaign, your next question will probably be “Which should I be using?” The answer depends on the goals you have in mind.

Previously on Property Ad Guru: SEM


If one of your resolutions for 2011 is to put more effort into promoting your website, but you’re not sure where to start, we’d like to suggest some of our previous posts on search engine marketing.

Back to Basics: SEM Terms Explained


We’ve talked before about how search engine marketing, or SEM, can be a serious boost to your online marketing efforts. But when you first look at starting up your SEM campaign, you can easily get lost in all the new terminology that’s involved.

Four Common SEM Mistakes


Does your SEM campaign tick all the boxes, or will your ads simply be ignored? To make sure it isn’t the latter, run through this quick checklist of common SEM mistakes:

How to Respond to Google Reviews


Yesterday we took a look at Google HotPot and pointed out that some real estate agencies are already having negative reviews highlighted through the new service. Today, we’ll go through how to respond to one of these reviews.

SEM: Is Google the Only Option?


Last week we went back to basics with a look at what people mean by search engine marketing or SEM. In our example we outlined how to buy ad placements in Google’s search results, but there are a few other options out there for agents who want to cover all the bases. Heres’s a look at the other main players.

Back to Basics: What is SEM?


Ever wondered what “SEM” actually stands for? Read on to find out how this simple online marketing tool can work for your business.

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