November 27, 2010

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Chasing the Long Tail of Search


“Can searches even have a tail?” I hear you asking. The fact is they can, and that tail can be extremely useful when it comes to finding customers.

AdWords Tips from Google


If you’re a fan of Google’s AdWords and you have one a half minutes to spare, you might want to check out this latest video that gives some handy tips for AdWords campaigns.

Business Logos Now on Google Maps


Over the past few months, it’s become clear that Google Maps isn’t just about directions. With the release of Place Pages, the Favourite Places program, and a set of tools aimed specifically at real estate agents, we now know Google Maps wants to become as important to businesses as it is to people figuring out how to get from A to B.

Ads Coming to Street View?

Google Street View has been added to so many real estate websites by now that it’s almost an expected part of the listing landscape. But there could be a change on the Street View horizon.

Google previously floated the idea of ads appearing in Street View that are tied to the listings in its Local Business Centre and Favourite Places program.

What makes it seem like more than an idea is Google’s recent filing of a patent application titled “Claiming Real Estate in Panoramic or 3D Mapping Environments for Advertising”. In other words, we could see something akin to virtual billboards appearing in a Street View image as users browse through an area.

Listing as a Local Business Pays Off


Ever heard of the Google Local Business Centre? No? It could be worth investigating. For one US broker, listing his business with Google paid off in a big way.

Google Profiles Await Agents


There’s yet another online profile agents can use to expand their online presence: Google Profiles. New Online Marketing Platform


Online marketing platform has announced the launch of the world’s first marketplace for Enhanced Clicks. The company says it is on a mission to make Internet marketing available to businesses of any size by making it easy and profitable to generate locally-targeted and category-specific traffic.

Small Screen – Big Opportunity


The Official Google Mobile Blog yesterday announced that Adwords advertisers can now target their ads to searchers using mobile devices such as iPhones and G1 and other mobile devices with full HTML web browsers. This opens up a whole new opportunity for advertisers who wish to target specific local mobile users - a fantastic opportunity for real estate professionals keen to reach their local audience.