November 27, 2010

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10 Cool New Online Tools

At the Inman Connect Conference in San Francisco Brian Boreo told the 1,500 strong crowd his top 10 cool new online tools to help any business.

Check them out.

The Challenges for Google Real Estate


The launch of Google Real Estate search on Google Maps in Australia, the US and New Zealand has shaken the property portal world. It is expected that Google Real Estate will make an appearance in the UK and German markets shortly.

Print Advertising is Obsolete – The Case for On-Line


I’ve been working in and around the internet almost since the beginning of the dotcom boom. Between 2001 and 2008, I was the CEO and Managing Director of and my most recent business venture is focussed on investing, innovating and consulting in the on-line realm.

Ray White Sells REA Group Shareholding


In a surprise move late last night, the Ray White Group sold its complete shareholding in the REA Group ( The long time second largest shareholder sold 13.5 million shares at $5.75 per share, yielding $77.6 million. This represents a change of ownership of 10.8% of the REA Group shareholding base. It is believed that the shares have been acquired by a number institutional investors and, surprisingly, not by News Corp.

Maximising Leads from Portal Sites – Part 2


In part one of this article about how agents can maximise leads from portal sites we looked at the importance of the quality of the advertisement. In part two, we’re going to look at how you can maximise the placement of your listing and the benefit of tracking your listings.

Maximising Leads from Portal Sites – Part 1


To maximise leads, agents need to think about two things – the quality of the advertisement and the positioning of that advertisement on the portal site. In part one of this article we’re going to look at the quality of the advertisement.

Is an IDX Feed Important for Realtors’ Sites?


Realtors in the US work in a multilisting environment where they can be either a buyers agent or a sellers agent in the transaction and earn 50% of the ~6% commission available. To operate in this environment, it is important that realtors share their listings using a MLS (multilisting service). However, is it important for visitors to the realtor’s website to be able to see the listings of all realtors in the market? Now the Place to Be


With the exit of from the New Zealand market and the redirection of their traffic to, what does this mean for New Zealand real estate agents?

Its All About Tracking Conversions


As agents spend more and more of their marketing budget on online advertising, it is important that they truly understand what does or does not work for them. This becomes doublely important with agencies throughout the world under financial pressure and needing to make sure that whatever they spend on marketing generates results.

The following excellent article was recently published by Mike Carter in his Zoomf Blog under the title “2009, year of tracking the conversions”.

Using YouTube to Advertise Properties


With the economy tightening in the US, agents exploring more and more innovative ways in which they can market their properties. One way is to put a video of a property up on YouTube (its free!) and hope for leads to be generated.

The question is, will this actually generate any leads for the realtor?