Back to Basics: Why Advertise Online?

Category Archives: Quality Ads

Back to Basics: Why Advertise Online?

target occasionally receives requests for information on how to list a property online. While this may sound like a strange question to some, we think the fact that this question is still being asked probably reflects reluctance amongst some agents to make the jump to online advertising.

The reason we think online advertising is worthwhile is simple: it’s the fastest growing source of enquiry.

More Real Estate Upgrades from Google Maps


Google Maps’ Australian team have just announced another round of upgrades to the Google Maps real estate search, this time focusing on keyword use and listing information.

The Google Maps blog explains that the introduction of new search technology will bring up listing results for searches that use phrases such as “real estate,” “home for sale Sydney” or “homes for rent near Perth”.

This new search option comes after Google Maps added a real estate option to the “more” menu, allowing users to view a layer displaying listings, earlier this month.

Online Advertising in a Social Future

CNBC’s Powering Ahead program recently looked at the future of marketing in an online world at the 2009 Ad:Tech conference.

The emerging trends for online advertising as a whole echo those seen at this year’s NAR Conference: Ad:Tech’s programming chairman Drew Ianni named social media, video and mobile as 2009’s three hottest trends.

Top 10 Tips for Online Press


Whether you’re launching a new product, aiming to grow your client base or simply looking to increase brand awareness, generating media attention can be invaluable in making your venture a success.

Not only is media coverage a cost effective way to increase awareness of your brand, it’s a chance to position yourself as the property expert in your local area. But there are a few points you need to remember to make sure your message doesn’t get overlooked in the masses of press releases sent out every day. Releases Agent Service


US classifieds marketplace has just released a new product aimed at real estate agents: Oodle Pro.

Google Maps Highlights Real Estate


Google Maps has announced changes to its real estate listings and a new Comparison Ads tool for mortgages.

Video Promotion Streamlined with AdWords


Real estate professionals who use YouTube to promote their listings will now benefit from a new, streamlined process available through Google AdWords.

SlideShare Unveils Business Options

SlideShare has announced two new options for business users.

US Ad Spending to Move to Mobiles


A new US based report suggests mobile phones will see increasing investment from advertisers over the next five years, but another analysis raises doubts over whether consumer use will be able to keep up.

Three New Options in Mobile Advertising


The latest developments in mobile phone technology for real estate professionals are focused on giving potential buyers property information on the move and generating more high-quality leads.


What’s your plans for online marketing in 2010?

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