November 26, 2010

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Online Advertising in a Social Future

CNBC’s Powering Ahead program recently looked at the future of marketing in an online world at the 2009 ad:tech conference.

The emerging trends for online advertising as a whole echo those seen at this year’s NAR Conference: ad:tech’s programming chairman Drew Ianni named social media, video and mobile as 2009′s three hottest trends.

The influence of online research prior to a purchase, and Google’s influence in this area, was also seen as a big issue for ad:tech attendees.

These are not just US trends: worldwide data from comScore had Google websites accounting for 9.3 percent of the total minutes spent online in the month of September (2.5 billion hours), with YouTube accounting for nearly half that time. Facebook’s share of total time spent online reached 5.1 percent, up 2.9 percent from last year.

It seems the only website missing out at the moment is Twitter. According to, US statistics from Hitwise have Facebook’s share of total Internet visits at 6.1 percent for October, while Twitter’s visit numbers have been on the decline since July and stand at just 0.14 percent.

Nielsen’s Pete Blackshaw was interviewed for CNBC’s program and discussed the issue of companies controlling their image in the age of social media. In particular, Blackshaw emphasised that consumers trust other consumers more than advertisers, and argued advertisers now have a new “accountability standard” to contend with.

Watch the video for Blackshaw’s take on the future of online marketing:


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  2. Online is the Future
  3. Online Marketing Snapshot from eROI
  4. Studies Say Go Social for Traffic
  5. Gets Social on NY1 TV

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