April 26, 2011

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Are Social Networks Still Growing?

The value of social media for real estate agents has been a hot topic for some time now, and we’ve spent a lot of time considering how best to make tools like Facebook and Twitter work to generate business.

Today, we thought we’d take a step back and look at whether online social networks still have the momentum that has made them so crucial to agents around the world so far.

The short answer is: social networking isn’t going out of fashion by any means. According to Nielsen, global consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, which is a massive 82 percent increase from the same time last year, when users were spending just over three hours on social networks.

Nielsen’s statistics show that globally, social networks and blogs were the most popular online category when ranked by average time spent in December 2009, followed by online games and instant messaging.

Facebook was the top global social network with 206.9 million unique visitors. In fact, 67 percent of global social media users visited Facebook during the month. Time on site for Facebook has also been on the rise, with global users whiling away nearly six hours per month clicking through the network.

More recent statistics only confirm the continued popularity of social networks - Facebook in particular. compete.com data quoted on mashable.com shows Facebook is now even bigger than Yahoo! in the US. This isn’t surprising considering the fact that Facebook has recently passed the mark of 400 million users worldwide.

Not to be outdone, Twitter has also registered some impressive user figures after concerns its audience may have been flattening out. comScore figures released by techcrunch.com show Twitter’s own website attracted 73.5 million unique visitors in January, which is up 8 percent from December, 2009. This means Twitter’s annual growth rate stands at a huge 1,105 percent.

The statistics may be mind-boggling, but the message is clear: going social is a sure-fire way to connect with an audience that’s growing by the day.


Related posts:

  1. Facebook and Twitter Still Growing
  2. Aussie Audiences Leave Portals for Social Networks
  3. The Great Social Migration: Email Left Behind
  4. Over 65s Flock to Social Media in the US
  5. Studies Say Go Social for Traffic
  6. Social Media a Key Component of Fortune 500
  7. Location-based Social Networks Gain Momentum
  8. Facebook Option Promotes Social Selling
  9. Online Advertising in a Social Future
  10. Tiny Market Share Isn’t Stopping Twitter Marketers



  1. [...] HomeGain says respondents are less likely to invest their marketing dollars and time on banner ads, pay per click advertising, outdoor advertising, and MySpace this year. Twitter was also included on the list of strategies losing popularity, despite its continued growth. [...]

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