Century 21 Goes Social

Century 21 Real Estate LLC has announced the launch of “C21 Communities”, its social media platform. The new Communities section of the Century 21 website includes the “Talks” forum, access to radio broadcasts on “C21 Talk Radio”, and links to Century 21’s Facebook, Twitter, YouTube and Flickr profiles.
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redfin.com Updates and Expands

Online real estate broker redfin.com has expanded its reach to Long Island and Westchester County in New York and California’s Central Valley, including Sacramento.
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realeflix.com Promotes Video Tours

Launched in February this year, realeflix.com is a website that showcases video tours of properties. The service differs from other video websites such as YouTube in that it focuses exclusively on property tours and allows users to search properties in various categories. The “I’m Interested!” button on each listing also generates leads for agents by linking to an online inquiry form.
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estateagencyfeesdirect.com Expands

estateagencyfeesdirect.com, a UK website that generates comparison quotes for property sellers, is now offering an expanded service that includes Below Market Value (BMV) offers.
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WebAwards Competition Kicks Off

The Web Marketing Association has announced the call for entries for its 13th annual WebAwards competition. The awards recognise individual and team achievements in website creation and maintenance. Entries are judged on seven criteria: design, innovation, content, technology, interactivity, copy writing and ease of use.
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Internet Ad Award Winners Announced

The winners of the 2009 Internet Advertising Competition awards in the US have been announced, with Century 21 Real Estate LLC taking home the Best Real Estate Online Ad award for “Mother in Law”.

Texas based advertising company DMN3 received two awards: Best Real Estate Email Message for their movie poster email promoting a San Antonio housing development, and Best Real Estate Integrated Ad Campaign for their “Redefine Ranch Living” Flash advertisements.

The Best Real Estate Rich Media Online Campaign award went to Flying Point Media for their online marketing campaign for Prudential Douglas Elliman. Steel Advertising & Interactive took home the Best Real Estate Websites award for their interactive Austin Board of Realtors 2007 Online Report.

There were also two Outstanding Websites awards, the first won by desme Inc. for amatacorp.com, and second given to LBi for the discoverkeoweesprings.com website.

SMMI Launches Social Media Course

The Social Media Marketing Institute (SMMI) has launched a new course for professionals aiming to use social media to generate business and build online communities: Certified Social Media Marketer (CSM). The course runs for two days and is available across the US. Read more

It’s More Than Just An Ad On A Portal

Online users are becoming more and more sophisticated about their expectations of online marketing. So it is vital that they have at their disposal a wide range of advertising options, particularly on property portals.
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Talk to Your Tenants by Txt

Earlier this year we reported on a new service called TXTAPT, otherwise known as “text apartment”, which provides apartment marketing by mobile phone text message.
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Real Estate Goes Green for Earth Day

US online real estate marketing company HomeGain Inc. has announced its “Green Real Estate Campaign” in the lead up to Earth Day 2009.
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