November 27, 2010

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Launched in February this year, is a website that showcases video tours of properties. The service differs from other video websites such as YouTube in that it focuses exclusively on property tours and allows users to search properties in various categories. The “I’m Interested!” button on each listing also generates leads for agents by linking to an online inquiry form. is subscription based and provides advice on producing videos as well as a database of videographers for hire. In March, launched an analytics feature that allows agents to track the number of times their property has been viewed, marked as a favourite or published on third party websites.

When the website was launched, president and founder Josh George stated: “ is not just another MLS or video site. We monitor what the real estate professionals and national organizations feel they need to compete for, and connect with, potential buyers. Instead of them having to deal with the expense, maintenance and skilled personnel to develop these next-generation marketing tools, we provide it for them.”

The launch of is another sign of the growing popularity of virtual property tours. Another example is property portal, which is promoting its listings on YouTube with a dedicated channel.


Related posts:

  1. Online Video Continues to Grow
  2. Technology Trends from the NAR Conference: Part 2 – Video and Virtual Tours
  3. AudioAgent Offers Online Tours
  4. 3D Tours to Take Over?
  5. Online Video: On the Increase
  6. Five Reasons to Try Out Video
  7. New iPhone App for Easy Video Posting
  8. Video Promotion Streamlined with AdWords
  9. Coldwell Banker Moves to YouTube
  10. Video – Is It Worth It?



  1. [...] similar website is the subscription based, which was launched in February this year to promote agent’s video property tours. It offers an analytics feature [...]

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