In yesterday’s website spotlight, we looked at sanctuarybelize.com - a real estate website with a heavy emphasis on great visual content. Like sanctuarybelize.com, many real estate websites are coming to understand the power of video when it comes to persuading potential clients. But if you’re still wondering whether video is worth the time and effort, consider the following:
- The number of videos uploaded to YouTube have more than doubled in the last two years.
- YouTube now sees 35 hours of video uploaded to it every minute.
- Coldwell Banker’s real estate videos have just passed the 2 million views mark.
- 84.1 percent of US Internet users viewed online video in October alone.
- According to eMarketer, online video ad spending in the US will grow 48 percent to $1.5 billion this year.
Besides all these statistics, perhaps the best reason to try online video is that other real estate agents are already using it to generate business. For an example of how agents are doing this, check out our recent profile of Canadian video blogger Ian Watt. How could you replicate this strategy for your own market?
Related posts:
- Online Video: On the Increase
- Video Promotion Streamlined with AdWords
- Aussie Video Listing Grabs the Spotlight
- US Ad Spending to Move to Mobiles
- New iPhone App for Easy Video Posting
- Online Video Continues to Grow
- realeflix.com Promotes Video Tours
- Real Estate Video Creator Review: Animoto
- realestate.com Listings on youtube.com
- Using Video Increases Leads
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Actually, the main reason to do it is NOT because other agents are already using it. In fact, about 1% or less of all agents currently use video. And much of it is mediocre at best.
THAT’S the reason you should use video - it gives you a competitive advantage over literally 99% of your competition! That translates into getting virtually every listing appointment you go for….
Really good point Fred - establish yourself as the top real estate video producer in your market and you’ll be leagues ahead of your competition!