Help from New Social Tools

August 31, 2009 by Alice Allan · Leave a Comment 


As the world of social media grows, so does the number of related applications that aim to improve the way we use it. Here are three new tools that could make social media that much more useful to you and your business:

my6sense: A Twitter Revolution?

Not yet released, the new tool from my6sense has buzzing with excitement. The tool will reportedly offer Twitter users the ability to filter news feeds, allowing them to follow as many people as they like and still be able to easily access updates that are most important to them. As explains:

“The company is focusing on ranking tweets with links—and we all get quite a few of those. From my6sense’s perspective, your friends provide the first level of filtering. It then provides the second level by taking it upon itself to re-rank these Tweets so a users’ focus is directed to the information that is most important to them.”

my6sense can already rank RSS feed content in terms of relevance, and has just released a version of that service for the iPhone. Update to Everywhere from Facebook describes itself as “your companion on the social web” and offers a number of different services across Twitter and Facebook.

For Twitter accounts, provides options to automatically follow or unfollow people, block direct messages from other services, and create and send polls and surveys. Facebook users can also send out these surveys and have access to a short address that redirects to their Facebook profile.

The website has also just announced its “SocialToo Status” tool that allows Facebook users to update their status to other online networks, such as Twitter, from their profile page.

Linksify: the Ultimate Address Book?
, which has just received US$500,000 investment, bills itself as “the last address book you’ll ever need”.

Essentially, the website is an online address book that allows users to connect with anyone while controlling the information others are able to view. It also lets users to sync with their existing address book, automatically and wirelessly, to keep contact details updated.

There’s a strong emphasis on privacy at, with the website stating:

“With, you can give your work profile, office number, and company email address to your colleagues and business associates, and your home address, home number, and personal email address to your friends and family. And you can give your cell phone number and your birthday to everyone. Or to no one. With, the choice is yours.”


Finally, at the other end of the spectrum, we have the new “anti-Twitter” service, Woofer, which only allows you to post status updates with a minimum of 1400 characters. We would say the “macroblogging” service will never catch on, but there are already over 9,000 users who agree that “140 characters is not nearly enough”.

Finding the Real Value of Social Media

August 28, 2009 by Alice Allan · 1 Comment 


Recently, Michigan based commercial broker Jason Tucker posted a simple question on his blog: “Do Facebook and Twitter actually help get leads?”
Read more Upgrades iPhone App Again

August 27, 2009 by Emma Sorensen · Leave a Comment 

iphone_v2-3-update has just released another update to its hugely successful Zillow iPhone App.
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Ask a Realtor at

August 26, 2009 by Emma Sorensen · Leave a Comment 


After announcing at the recent Inman News Real Estate Connect Conference in San Francisco is that Move Inc. is looking to change from a listings website to a “destination website” for all things property related, the website has just gone live with a new Q&A feature called Ask a REALTOR®.
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Coldwell Banker iPhone and Android Home Search

August 26, 2009 by Emma Sorensen · Leave a Comment 


Coldwell Banker Real Estate has launched what it says is the first-ever international home search application for iPhone and Android-powered devices.
Read more Widget Keeps Visitors Informed

August 25, 2009 by Alice Allan · Leave a Comment 

zillowmyprofilewidget has released another widget for agents to add to their websites, this time to highlight recent updates and contributions to the US real estate marketplace.
Read more Offers New Ads with iPromote

August 24, 2009 by Alice Allan · Leave a Comment 


Real estate technology provider has partnered with display advertising provider iPromote to allow users to convert their websites into banner advertisements. Through the partnership, these banner advertisements will be distributed through networks such as MSN, AOL, Yahoo! and Facebook.
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New Features at

August 21, 2009 by Alice Allan · Leave a Comment 

listingbookcomlogo, the provider of online client management, sales productivity and direct marketing tools, is offering new features in its latest release.
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NFHA Targets “Rampant Discrimination” Online

August 21, 2009 by Alice Allan · Leave a Comment 


The US National Fair Housing Alliance (NFHA) has just released a report calling on Congress to put an end to “discriminatory” online housing advertisements by amending the Communications Decency Act of 1996.

The NFHA says the Act holds Internet advertising providers to a different standard than print media, and that while newspapers have been held liable for publishing advertisements with statements such as “no kids” or “couples only”, the publishers of similar online advertisements have not.
Read more What Makes A Good Listing?

August 20, 2009 by Emma Sorensen · 1 Comment 


Online US real estate marketplace has published a blog post revealing the qualities of the best-performing ads, and lowest performing ads, on its website.
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