September 3, 2010

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Neighbourhoods - Real or Imagined?

The concept of a neighbourhood is one that many hold dear; childhood memories of the crazy old lady down the street are cherished and our early views of the world and how people interact within it are formed. The notion of ‘neighbourhood’ is also now key to the concept of localised search. As agents then, how do we ensure we get it right and promote it effectively?

Its All About Tracking Conversions


As agents spend more and more of their marketing budget on online advertising, it is important that they truly understand what does or does not work for them. This becomes doublely important with agencies throughout the world under financial pressure and needing to make sure that whatever they spend on marketing generates results.

The following excellent article was recently published by Mike Carter in his Zoomf Blog under the title “2009, year of tracking the conversions”.

Writer’s Block?

Writing sassy and successful advertisements is a skill - one that some individuals make a living out of. But what if it’s only one part of a myriad things you have to do? Such is the lot of an estate agent.

Using YouTube to Advertise Properties


With the economy tightening in the US, agents exploring more and more innovative ways in which they can market their properties. One way is to put a video of a property up on YouTube (its free!) and hope for leads to be generated.

The question is, will this actually generate any leads for the realtor?

Know Where Your Leads Are Coming From

It is vital for every real estate office to have processes in place to effectively monitor enquiry, ascertain the source and ensure leads are followed up.

Dont Be Baffled by Stats


Portal sites around the world use a range of statistics when marketing themselves to agents. However, these stats are always large and often mean nothing. The real question is, what information should an agent be asking for when looking at which portal to use?

Video - Is It Worth It?

As technology moves a head in leaps and bounds, new advertising opportunities are presented to agents almost every day. One of these is the use of video to present a listing. While it may look sexy, should an agent be investing in video on their listings?

Buyers are Often Sellers Too!

Often agents tend to think of buyers and sellers as different segments of the market to target. However, when you think about it, buyers are usually looking to up grade or down grade their property and therefore are sellers too. The challenge is making sure all buyers are sold on the agencies sales abilities.

What Makes a Good Property Ad


When puting a listing onto an agent or a portal site, it is important that the listing has enough information for the reader to make an informed decision about the property. If you do this, you will receive high quality leads from potential buyers and sellers.

There are a number of key elements that make up a quality listing. This entry looks at each of those key elements.

What is SEO?

SEO is also known as Search Engine Optimisation and is the practice of making your website as attractive…