Category Archives: Portal Advertising Products
Effective Banner Advertising - Part 2
Banner advertising is a really effective means of promoting estate agent’s services, especially when used on portal websites. “Advertise where the people are looking” is exactly what’s at play in this scenario. The ad becomes even more effective when placed at a granular rather than generic level such as the home page.
Placing banners on the search results pages of neighbourhoods where you operate is a key way to attract potential buyers and sellers in your market. Your message should speak directly to the people looking for property in your area and should resonate loudly with those looking to sell. So how do you get your ads up there?
Listings on the iPad
Dutch property portal jaap.nl loves to stay ahead of the curve. It’s constantly updating in its quest to take on market leader funda.nl - in fact it even launched a property search application to go with the release of Google Wave, Google’s vision for the future of email. So it’s hardly surprising that jaap.nl has jumped on the release of Apple’s iPad to show just how good listings can look on the device.
Smart phones are already changing the way people look for property, but jaap.nl’s application gives an idea of why the iPad could also gain plenty of attention from property seekers.
New Premium Ads and Listing Tips at trulia.com
US property search engine trulia.com has released a new paid listings package for companies that it says will make it easier for consumers to connect with brokers and agents.
According to the trulia.com blog, these premium listings place advertisements at the top of search results and include an optimised and company branded home buyer contact form along with detailed listing and lead reporting.
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