What is SMO and Why Does it Matter?

Category Archives: Internet Terms

What is SMO and Why Does it Matter?

“Social media optimisation” might sound like a strange concept, but you’re probably already implementing a number of SMO strategies without even realising.

So you’ve signed up to Google Analytics, or started using a similar service to find out how your website is performing. The only problem is, the information on your screen might as well be written in another language. If this sounds familiar, have a look through our list of common web analytics terms for a plan-English explanation.

Terms Used in Online Advertising

If you are into display advertising, or even just advertising on a portal, you are likely to be confronted with a number of terms used to cover aspects of Internet advertising. It’s good to know a little bit more about what they actually mean, so we’ve put together the following list:


What online marketing strategies have been working for you so far this year?

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