London agent Marsh & Parsons has launched a bi-monthly video blog, fronted by managing director Peter Rollings, following the success of a trial video the company recorded in March.
The vlog will be available at the company’s website, marshandparsons.co.uk, as well as via YouTube. Peter Rollings will use it to update potential vendors and buyers on current market conditions in the areas covered by Marsh & Parsons’ 14 offices in central, west and south London.
Marsh & Parsons has also started using online videos to promote individual properties.
“Nothing will ever replace the need to actually view a property but video can definitely help entice potential buyers through the door or onto the phone – especially when it is executed professionally,” Peter Rollings said.
The company says its trial video blog attracted more than 700 viewings in just eight weeks – more than 12 viewers per day. A follow-up was launched at the end of May.
Peter Rollings sees online video as a key element of Marsh & Parsons’ future marketing activity:
“Videos are viral, they are easy to share and with the accessibility of free sites like YouTube, they are a great way to share your messages with a wider audience. The personal touch of a video blog establishes trust with both vendors and buyers, it has more impact than the written word and if done well it will not only draw web users to our site on a regular basis, it will also provide listeners the opportunity and confidence to respond, allowing us to learn more about our market.”
Marsh & Parsons have elected to use a specialist production company, Real Property Tours to film, edit and format the vlogs, ensuring a high quality product.
“The days of slow, stop-start streaming videos are coming to an end. Estate agents have often resisted using online video clips for this precise reason, but with more ways to access the web and ever-faster download speeds this is no longer a concern,” says Lee Helliar, managing director of Real Property Tours.
“More importantly, web users – and that means potential buyers and those looking for the right agent to market their property – are becoming more technology savvy. They are not just more receptive to online video, they are coming to expect it.”
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