September 1, 2010

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Agent Strategies: Share Your Information


This week’s agent strategy comes from Sydney Australia, and shows how sharing local information can pay off in a big way.

Staying Relevant in the Online Age – Part Two


In part two of our series, industry commentators argue that agents need to focus on serving and engaging with their clients to stay relevant in the online age.

Agent Strategies: Hyper Local Blogging


Welcome to our new Agent Strategies series, where we get the inside word on how agents from across the globe are marketing themselves online.

Staying Relevant in the Online Age - Part One

Square Peg in a Round Hole

When potential clients can access a vast range of market information and property listings online, and even buy and sell their own properties via the Internet if they choose, how do agents highlight their value?

Legitimate Links for Better Rankings


It’s generally agreed that the higher the number of legitimate links to your website, the higher it will rank in search engine results. But the key word these days is “legitimate”.

What Makes Customers Choose You?


Chances are, there are a number of agents working in or near your area with whom you need to compete. So how do you make sure you stand out?

Selling Online Advertising to Vendors


Many agents gloss over the Internet when presenting to prospective sellers or landlords, even though this medium has been the single most important innovation to the way we do business.

Marketing Tips from Foursquare


Whether you’re a Foursquare convert or have never heard of location-based mobile social networking before, chances are you’ll be interested in CEO Dennis Crowley’s tips on how to grow a small business.

Marketing Habits Tough to Change


The results of a recent survey by reveal some interesting disparities between the marketing channels agents see as effective and the channels they actually use.

The top five most effective marketing strategies were seen to be the following:

Is Facebook Part of Your Plan?

Up until last week, you might have been content to leave Facebook out of your online marketing strategy. But now that we’ve seen this particular social network topple Google in terms of visits in the US, chances are you’re starting to re-think your position.