HGTV’s frontdoor.com Cool Houses Daily

HGTV’s frontdoor.com has as new marketing feature: Cool Houses Daily highlights the coolest, kookiest and most unique homes for sale across the U.S.
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NAR Web Indexing Vote Postponed

The US National Association of Realtors (NAR) has postponed a decision on whether members who allow search engines to index other agent’s listings are in violation of their policy. As inman.com reports, the matter was sent back to a work group at a recent board meeting, and it seems likely the issue will not be formally voted on until November this year.
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Controlling Your Online Reputation

A company’s online reputation is arguably as important as its “real world” status, only more difficult to control. We recently discussed myfrontsteps.com and it’s StepRep service, which promotes Google results that show your company in a positive light.
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Google Profiles Await Agents

They can find you on Facebook and LinkedIn, watch your videos on YouTube, see your photos on Flickr and subscribe to your regularly updated blog. You’ve finally covered all your bases in terms of online profiles, right?

We’re afraid not.
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trulia.com Gets Social on NY1 TV

US property search engine trulia.com’s Pierre Calzadilla and Trulia Voices agent Luke Constantino recently appeared on TV on NY1. They were talking about how home buyers, home sellers and real estate agents are using social networking sites like Facebook, Linkedin and Twitter to their advantage.
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Century 21 Goes Social

Century 21 Real Estate LLC has announced the launch of “C21 Communities”, its social media platform. The new Communities section of the Century 21 website includes the “Talks” forum, access to radio broadcasts on “C21 Talk Radio”, and links to Century 21’s Facebook, Twitter, YouTube and Flickr profiles.
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realeflix.com Promotes Video Tours

Launched in February this year, realeflix.com is a website that showcases video tours of properties. The service differs from other video websites such as YouTube in that it focuses exclusively on property tours and allows users to search properties in various categories. The “I’m Interested!” button on each listing also generates leads for agents by linking to an online inquiry form.
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SMMI Launches Social Media Course

The Social Media Marketing Institute (SMMI) has launched a new course for professionals aiming to use social media to generate business and build online communities: Certified Social Media Marketer (CSM). The course runs for two days and is available across the US. Read more

Social Media Gains Strength

Online social networking is becoming even more difficult for agents to avoid.
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activerain.com Reaches Milestone

US based real estate social network activerain.com has reached another milestone. It has just seen its 1 millionth blog article posted.
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