Ten Niche Marketing Ideas for Your Website

The message we’re getting from contributors to our Agent Strategies series is loud and clear: find a market niche for your blog or website, and you’ll find a client base. But how do you go about carving out a niche that will work for you?

There are a couple of points to keep in mind as you start out. Obviously, your niche should be something you think buyers and/or sellers will be searching for online - local school information is a great example. But to make researching and writing those posts even easier, you’ll want to make sure the topic is something that appeals to you as well.

Here are just a few examples of niche areas you could focus on in your online marketing:

- Local business profiles. Not only will you be showing off what your community has to offer, you might even turn the business owners themselves into future clients.

- Parks and walking trails. What does your community have to offer those outdoorsy types?

- Upcoming events. Time these posts right by publishing them about a week in advance and you’ll likely see a spike in website traffic.

- Weekend trips and holiday spots. Once people have moved to your community, which short breaks can they look forward to?

- Gourmet guides. Where are those cafes, bars and restaurants no-one should miss?

- First-time home buying. This is one set of home hunters that are particularly hungry for information. What advice do you have for them?

- Home staging profiles. What are some great tips you could share on making a home look its best?

- Weekly or monthly market updates. Could you become the go-to source for local real estate market information?

- Adding value to your home. How can people looking to sell add some extra dollars to that sale price?

- Local voices. Quick 300-word posts with quotes from local residents living in the area will give your readers an insight into the community that’s hard to find anywhere else.

Of course, if the location you’re focusing on is relatively small, you could cover all of these topics in a series of blog posts. One last tip: don’t forget to use Google Keywords to find the topics people are searching for and the right words to bring in traffic.

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Ten Niche Marketing Ideas for Your Website

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