May 4, 2011

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Website Spotlight:

In this week’s website spotlight we’re picking up some great real estate website ideas from New York state at

When you first load up the site, it’s clear that is covering all the main bases, offering a listing search and current listings as well as an open house search and mortgage information. But on closer inspection, you’ll realise there’s more to this site than just the basics.

The most impressive section of this website is probably its video section - HLTV - which is a great example of how neighbourhood profile videos can be done. With 46 profiles on offer, this section demonstrates how to showcase a community to buyers who might be relocating, and gives sellers good reason to see the agency as the local expert.

Of course, not every agency has the budget to cover 46 community profile videos, but many would be able to create something like the town guides offers. These are more fact-focused than the video profiles, covering a range of essential information such as population, education and transportation.

Another section of this website we want to highlight is its section for sellers, which promises “10 unique reasons you should list with Houlihan Lawrence.” This is something any real estate agency could replicate, pointing to their own data and experience. Even five reasons would be more information than many real estate websites offer to sellers.

What do you think works about this particular agency website, and what doesn’t? Let us know your thoughts in our comments.


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  1. Rachael Lord says:

    Those videos are gorgeous! Love the lighting & the different voices from the people interviewed. They really make me want to live in every one of those neighbourhoods. I think this is a fantastic aspect to a great website, very impressed.

    I can’t quite describe the feeling I get watching those, a sense of community, feeling of home? Lovely.

  2. What a pleasant surprise to find this blog post in our Google Alerts this morning! Thank you for the positive feedback on our website and for taking notice of our newly launched HLtv. Our community video series was truly a labor of love by all involved. As a real estate company, we knew we wanted to do something with video that was different. We also knew that the story of each community would be best told by residents and business owners. Never one to rest on our laurels, we’re already working on updates to our website for 2011. We’ll be sure to follow your blog now for tips!
    Liz Nunan
    VP, Global Business Development
    Houlihan Lawrence Real Estate

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