How Do Sellers Choose Agents?
June 16, 2009 by Emma Sorensen
A recent study by the Keller Center at Baylor University’s Hankamer School of Business looked into how consumers choose a real estate sales person. It’s an important decision, and one most consumers don’t take lightly.
The results of the study, as reported in Realtor Magazine, found that they were looking at three main things: social influences, market sources and reputation.
Firstly, they would seek “word-of-mouth” referrals from friends who may have had a positive experience with a real estate professional or were themselves a real estate professional. Secondly, they’d head online, to look for the real estate sales professional’s website, and find out more. Other considerations included availability and target neighborhoods.
The researchers found that consumers expect comfort, honesty, establishment, or length of time in business, experience, and knowledge from the real estate professionals they select.
Which all goes to prove that your reputation and your website often do the talking for you…
Read about a recent NAR survey which found most agents were “low tech” by clicking here.
[image: flickr/D'Arcy Norman]
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