November 27, 2010

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Agent Strategies: A Real Estate Marketing Mix


This week’s agent strategy comes from Daniel J. Hunter, who says he has been getting plenty of business from real estate blogging.

Website Spotlight: Finding Your Blog’s Balance


In this week’s website spotlight, we’re taking a look at some New Zealand real estate agents who are managing to strike a good balance in their blog posts.

Four Quick Tips for Social Media Success


A successful post isn’t just measured by what you say, but also how you say it. Do it right, and you’ll reap the rewards.

Agent Strategies: Blogging Plus SEO


Read on to find out how US agent Andrea Swiedler increased her traffic with a combination of blogging and SEO.

Agent Strategies: Hyper Local Blogging


Welcome to our new Agent Strategies series, where we get the inside word on how agents from across the globe are marketing themselves online.

The Positives of Negative Comments


While plenty of real estate professionals start a blog with the simple aim of generating more website traffic, many quickly find that the day to day realty of blogging is tougher than they first thought.

Blogging: When You’re Lost for Words


Anyone who’s ever started a blog knows that once the initial enthusiasm wears off, coming up with fresh ideas for posts can be a daily struggle. If you’re stuck staring at a blank screen, try these sources for a hit of inspiration:

Why Content Matters


The word “content” is used so often these days that it’s easy to let it wash over you without thinking about it what it really means. But the fact is, quality content is central to any successful online marketing strategy.

Blogs: The Good, The Bad, and The Ugly – Part 2


Now that we’ve had a general discussion on some of the principles and pitfalls of blogging, let’s take a closer look at some specific ways to keep your blog in the “good” category and out of the other two.

Blogs: The Good, The Bad, and The Ugly – Part 1


The benefits of agents running their own real estate blogs are many: they can position you as a local expert in your neighbourhood, enhance your credibility as a businessperson, and attract leads that might otherwise have overlooked you entirely. At least, that’s the theory.