March 5, 2011

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Agent Strategies: Blogging Plus SEO

Welcome to another instalment in our new agent strategies series, where agents from around the globe share their tips for success in online marketing.

Today’s strategy comes from Andrea Swiedler, a realtor with Prudential Adams & Associates in New Milford, Connecticut. Read on to find out how she increased her traffic with a combination of blogging and SEO:

I believe success online is a combination of things, not just one thing. Blogging will keep my content fresh, while SEO has a very big place in both my blogging and my websites. Without using SEO even the blog would fail to make it on page one.

Before I came to ActiveRain and started blogging and learning about the right way to direct traffic to my blog and website, my stats were down - the only way you could find me was if you could spell my name! I went from stats like 192 unique visitors in March of 2008 (pre-blogging) to 692 for March in 2010.

I am sure this is a direct result of blogging and SEO combined. Although that may not seem like a large number, I am located in a town with a population of about 26,000 and a lagging market. The other towns I cover are much smaller - 3,500, 3,000, you get the picture. These towns have a fair amount of luxury second homes. A very tough market indeed. So all in all, I am very pleased with the results I am seeing and only expect it to increase as my skills with SEO and blogging increase.

To understand what is going on a bit better I have Google Alerts set up for a few of the keywords for my website. Google has started picking me up almost instantly when I write fresh content on a subject.

Again, blogs work, SEO works. I have had leads that came from the Internet - leads that closed sales. Those are the important ones!

Got a great online marketing strategy you’re keen to share? Get in touch with us at [email protected]. For more SEO tips, check out our guest series here.


Related posts:

  1. Agent Strategies: A Social Media Combo
  2. Agent Strategies: Real Estate Blogging that Works
  3. Agent Strategies: Hyper Local Blogging
  4. Agent Strategies: A Big Fish in a Little Pool
  5. Agent Strategies: It’s All About Content
  6. Agent Strategies: A Real Estate Marketing Mix
  7. Google AdWords, SEO & Blogging: A UK Perspective – Part Two
  8. How Do You Measure ROI in Blogging?
  9. Blogging: When You’re Lost for Words
  10. Agent Strategies: Listings Are Not Enough

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