April 29, 2011

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How to Choose the Right Title for Your Blog Posts

Let’s face it: for many real estate agents, blogging is a frustration. It takes time to come up with the ideas, even more time to write up posts, and after all that, no one seems to be reading, let alone emailing or calling with their real estate enquiries.

But there is one aspect of blogging that can make all the difference: choosing a title that not only grabs people’s attention, but also secures you a place high up in the right search results. One of the easiest ways to do this is to make use of Google’s free Keyword Tool. Here’s how:

1. Open up the Google Keyword Tool and type a phrase in the “word or phrase” box under “Find keywords.” We used “first time buyer” for this example.

2. Click on “advanced options” under the box and set your location.

3. Hit “search.”

4. Now you’ll see a list of all the keywords people have typed in related to your topic, along with global and local monthly search counts. The keywords you want to focus on are those with a low “competition” rating, to make sure you’re not going up against hundreds of other sites in the search results.

5. For this example, the keywords “how to buy a house” jumped out, as this phrase had 2,900 local monthly searches and a relatively low competition rating. “Steps to buying a house” had an even lower rating, however there were only 390 searches for those words during the month.

6. At this stage, you could simply title your blog post “How to buy a house” and hope people are convinced enough to click through, but we’d suggest spicing it up a little. “How to buy a house: tips from a real estate insider” might get more attention, or even “How to buy a house: What first time buyers must know.”

Once you get the hang of this process, it should only take a few minutes to run through before you write each blog post to check what people are searching for, and tweak your content and title accordingly. Start doing this on a regular basis and it should mean less wasted blog posts, and more enquiries.


Related posts:

  1. Using Google Keywords for More Traffic
  2. How to Add a “Share” Button to You Blog Posts
  3. 10 Reasons to Start a Real Estate Blog
  4. Boosting Your Blog with Google Insights
  5. Your Blog – Own it and go Local
  6. How to Add a Spam Filter to Your Blog
  7. What’s So Good About a wordpress.org Blog?
  8. Four Ways to Promote Your Blog
  9. The Do’s and Don’ts of Blog Commenting
  10. Agent Strategies: A Big Fish in a Little Pool

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