Agent Strategies: Even School Information Works

We’ve talked a lot recently about the kind of content agents can add to their blogs to gain traffic, such as posts that focus on long tail keywords and hyper local issues. In this week’s agent strategy, California broker/realtor Karen Fiddler gives a great example of how timely, targeted blog content can work to generate leads:

“I posted a couple of blogs this past hour about fall registration for our local high school and local middle school. The times of these registration periods and the procedures can be confusing. I carefully used long keywords and tags, and guess what? Less than an hour from the post on our high school, Capistrano Valley High School, I have a new lead.

I received an email from a new resident of Mission Viejo who needs to register her child in the high school and found my post. She and her family have been renting this past summer and are now ready to find a home. Doesn’t this make sense? A new resident needing both a home and school information?

So, my advice is to take advantage of this time of year and make it easy for residents to find the information they need on their local schools. How about a supply list? Or uniform suppliers? Maybe local stores offering sales for back-to-school? Be creative - I just got a new client out of it.”

For more of Karen’s advice, check out her activerain.com blog here.

Related posts:

1. Agent Strategies: Real Estate Blogging that Works
2. Agent Strategies: Share Your Information
3. Agent Strategies: Blogging Plus SEO
4. Agent Strategies: A Big Fish in a Little Pool
5. Agent Strategies: A Social Media Combo
6. Agent Strategies: Keeping them Interested
7. 10 Reasons to Start a Real Estate Blog
8. Agent Strategies: Hyper Local Blogging
9. Agent Strategies: Listings Are Not Enough
10. Ten Niche Marketing Ideas for Your Website