May 2, 2011
Make the most of your online advertising
In yesterday’s Back to Basics article on social media, real estate technology expert David Gibbons mentioned miamism.com as an example of a real estate website making good use of its content to attract visitors. Today, we’re taking a closer look at this Miami beach real estate website to see what else it does right.
We’re firm believers in the value of good content for real estate websites, including information on the latest market movements. One way to include this kind of information is to use a widget from one of the bigger property websites out there.
Visitors who bounce - open your website and leave without even a single click - are not what you want, especially on a real estate website where one of the aims is to gather leads.
The news that Australian property portal domain.com.au is starting to add suburb profiles to its listing results got us thinking: what makes the difference between a great suburb profile that sells property, and one that never gets viewed all the way through?
In this week’s website spotlight, we’re taking a look at Chicago-based real estate search engine dreamtown.com.
You know how effective video can be when it comes to marketing real estate, but do your sellers? Perhaps you’re looking for some ideas on how to convince your clients that video is worth the extra investment.
In this week’s website spotlight we’re picking up some great real estate website ideas from New York state at houlihanlawrence.com.
In last week’s SEO Tips for Tight Budgets, we heard Google’s advice on how to climb search engine rankings without breaking the bank. Part of Google’s advice was to give people strong reasons to link to your real estate website, as more links means a more authoritative page. But how do you go about doing this, exactly?
We’ve already seen one original approach to video blogging from Ian Watt, who posts three videos every week as a way to reach out to new prospects and dominate local search results. Today, we’re taking a look at another well established video blog from The John Jones Real Estate Team: tuesdaymorningcoffee.com.
Once you’ve identified what your “unique value proposition” is, the next step is to make sure it’s spelled out somewhere on your website, so potential customers know why they should choose you.
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