Following on from our five inspirational real estate videos, today we take a look at three more examples that prove property videos can be much more than photo slideshows.
First we have this video from Malcolms, which is the top result for the search “Melbourne real estate” on YouTube:
The best thing about this video is that it shows sellers what this agency can offer with a very simple formula. All Malcolms had to do here was film their auction, edit it down, then add their logo and contact details to the video. They’ve also included more calls to action in the video description and in the floating link that appears above the video as it plays, increasing the chances of people clicking through to their website.
Next we have this video from Cunninghams, which takes the auction theme to another level:
This video was added to YouTube over a year and a half ago, but it’s still appearing as the fourth result for the search “Sydney property” and has attracted over 3,500 views. Viewers will likely be impressed by the editing and use of music, but the best thing about the video is the final explanation on how Cunnighams approaches auctions. The only downside here is that there are no links back to the agency’s website in the video description.
Finally, we have this video from New Zealand agency nzbeachfrontproperty.co.nz:
This is a great example for those agents who aren’t keen to get in front of the camera or provide their own voice-overs for a video listing. With simple camera work and subtitles, this video tells home hunters enough to get them interested in this luxury property. Those who want to know more just have to click on the video’s description to find many more details, and a link to the agency’s website has also been included.
Creating video listings like these will take some time and effort, but keep in mind that there are still very few real estate agents who are showcasing properties in this way. Start using video now and you’ll quickly move far ahead of the competition.
Related posts:
- Aussie Video Listing Grabs the Spotlight
- Video Listing Tips from Visual Domain
- Easy Fixes for Video Listings
- Video Promotion Streamlined with AdWords
- Real Estate Video Creator Review: Animoto
- Three Ways to Make Video Listings Work Harder
- Five Reasons to Try Out Video
- New iPhone App for Easy Video Posting
- Four Common YouTube Mistakes to Avoid
- SEO Tips for YouTube Videos
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I agree that video is a great way to show property from a different perspective.
But, at the end of the day, it’s only worth doing if its adding value for the buyer. Isn’t it? After all, the buyer is looking for as much different information about a property as they can find.
The Scotts Landing video is nice, but in the context of an online listing, it hasn’t really added any extra information that people haven’t already seen in the photo’s or listing blurb. Which, they will have no doubt already looked at and read.
In fact, there’s at least 8 photo’s used in the video, most likely to have been the original stills which people would have looked over already.
Would be interesting to view in the context of a listing and to see the cost.
What are your thoughts on this kind of product? It’s designed to put people in a house and understand how it fits together, inside and out, room to room, adding a new layer of information for buyers.
http://www.umoview.co.nz/10401
Cheers,
Jum