Welcome to another instalment in our new agent strategies series, where agents from around the globe share their tips for success in online marketing.
Today’s strategy comes from Andrea Swiedler, a realtor with Prudential Adams & Associates in New Milford, Connecticut. Read on to find out how she increased her traffic with a combination of blogging and SEO:
I believe success online is a combination of things, not just one thing. Blogging will keep my content fresh, while SEO has a very big place in both my blogging and my websites. Without using SEO even the blog would fail to make it on page one.
Before I came to ActiveRain and started blogging and learning about the right way to direct traffic to my blog and website, my stats were down - the only way you could find me was if you could spell my name! I went from stats like 192 unique visitors in March of 2008 (pre-blogging) to 692 for March in 2010.
I am sure this is a direct result of blogging and SEO combined. Although that may not seem like a large number, I am located in a town with a population of about 26,000 and a lagging market. The other towns I cover are much smaller - 3,500, 3,000, you get the picture. These towns have a fair amount of luxury second homes. A very tough market indeed. So all in all, I am very pleased with the results I am seeing and only expect it to increase as my skills with SEO and blogging increase.
To understand what is going on a bit better I have Google Alerts set up for a few of the keywords for my website. Google has started picking me up almost instantly when I write fresh content on a subject.
Again, blogs work, SEO works. I have had leads that came from the Internet - leads that closed sales. Those are the important ones!
Got a great online marketing strategy you’re keen to share? Get in touch with us at [email protected]. For more SEO tips, check out our guest series here.
Related posts:
- Agent Strategies: A Social Media Combo
- Agent Strategies: Real Estate Blogging that Works
- Agent Strategies: Hyper Local Blogging
- Agent Strategies: A Big Fish in a Little Pool
- Agent Strategies: It’s All About Content
- Agent Strategies: A Real Estate Marketing Mix
- Google AdWords, SEO & Blogging: A UK Perspective – Part Two
- How Do You Measure ROI in Blogging?
- Blogging: When You’re Lost for Words
- Agent Strategies: Listings Are Not Enough
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