June 9, 2011

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Over 65s Flock to Social Media in the US

A new US-based study by Pew Internet shows the number of over 65s using online social networks grew by 100 percent between April 2009 and May 2010.

Online Marketing Snapshot from eROI


A new study of over 500 online marketers by eROI reveals some interesting trends in mobile marketing and social media strategies.

Downturn Drives Sellers Back to Agents

Home for sale

New research by Nielsen suggests that the economic downturn may be causing sellers to doubt the FSBO approach, driving them back to real estate agents’ offices.

Advertisers Boost Facebook Spending

Facebook’s biggest advertisers have increased spending by at least 10-fold over the past 12 months, while some advertisers have boosted their spend 20-fold or even more.

The Great Social Migration: Email Left Behind

The amount of time we spend on email is quickly being eaten up by time spent on social networks, according to new Nielsen figures.

Ad Spending Up in US, Down in UK


Small businesses in the US are spending more on paid advertising and getting more online conversions than they were a year ago, according to a new report from online advertising company WebVisible.

Social Media Takes the Shine off Print


Social Media is rewriting the rules in the real estate industry and the future of print-based advertising is looking less glossy. Kelly Millar shares her opinion.

UK Agents Aren’t Tracking Traffic


The results of a recent survey by property specialists movewithus suggests there are plenty of UK agents out there who are not tracking their website traffic.

Social Media a Key Component of Fortune 500

A recent study by Burson-Marsteller found that 79 per cent of the largest 100 companies in the Fortune Global 500 index are using at least one social media platform.

Facebook and Twitter Still Growing


The latest figures from comScore tell a very convincing story about the growth of Facebook and Twitter - both social networks are still gaining users.