February 14, 2011

RSS Feed  subscribe by email  Follow Us on Twitter  Facebook

Ad Spending Up in US, Down in UK

Small businesses in the US are spending more on paid advertising and getting more online conversions than they were a year ago, according to a new report from online advertising company WebVisible.

According to the company, the average small business advertiser spent US$2,231 on search advertising in Q2 2010 – up 1.4 percent from Q1 2010 and 159 percent over Q2 2009. This increase in spending came even as cost-per-click rose 23 percent on Yahoo!, 9.8 percent on Bing, and 2.2 percent on Google.

WebVisible also found that nearly half of all clicks – 43 percent – resulted in a web conversion in Q2 2010, up 22 percent over Q1 2010 and 39 percent over Q2 2009.

“Over the past year, conversion activity increased on almost all website actions – filling out an online form, watching a video, bookmarking a page or printing driving directions,” said WebVisible CEO Kirsten Mangers.

“For advertisers this is great news,” Mangers adds. “The more options a company provides, the more actions a website visitor will take – giving advertisers multiple opportunities to establish a connection with each potential buyer.”

But WebVisible’s picture of online advertising in the UK isn’t so rosy. Cost-per-click rose by smaller percentages than in the US, with a 5.4 percent on Google and 3.7 percent on Bing. Still, average U.K. advertiser spending decreased by 1.8 percent from Q1 to Q2 2010.

According to the report, Bing’s click-through-rate in the UK dropped by 7 percent during the quarter. Google’s faired better, with an increase of 1.5 percent.

Share

Related posts:

  1. US Ad Spending to Move to Mobiles
  2. Advertisers Boost Facebook Spending
  3. Fewer Click-Throughs for Facebook Ads

Speak Your Mind

*

Plugin developed by Jon Fox