January 30, 2011

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Social Media a Key Component of Fortune 500

Are you keen to get a social media strategy up and running at your office, but having trouble convincing the boss? Then this latest guest post from Sobox editorial consultant Richard Fellner could have just the statistics you need:

“Here’s further proof that Facebook, Twitter and other social media platforms have become an integral part of the corporate culture. A recent study by Burson-Marsteller found that 79 per cent of the largest 100 companies in the Fortune Global 500 index are using at least one social media platform like Twitter, Facebook, YouTube or corporate blogs.

Twitter is the clear leader in terms of adoption among the Fortune Global 100, with 65 per cent of the largest 100 international companies sporting active Twitter accounts. Over half (54 per cent) have a Facebook page, 50 per cent have a YouTube channel, and 33 percent of the companies maintain corporate blogs.

Surprisingly, only 20 per cent of the major international companies use all four platforms. But as companies become more savvy with integrating their campaigns and communications via social media, this number should rise in the future.

An interesting side note: Platform preferences vary by region. European and US-based companies are more likely to use Twitter or Facebook versus corporate blogs, while companies in the Asia-Pacific region prefer corporate blogs over other forms of social media.

The Asian companies, however, opt to use Twitter or Facebook when communicating with Western audiences, which is a brilliant example of the importance of tailoring your communication channel to the preferences of your market.”


Related posts:

  1. LeadingRE Releases Social Media Guide
  2. Over 65s Flock to Social Media in the US
  3. Finding the Real Value of Social Media
  4. Are Social Networks Still Growing?
  5. NAR Appoints Social Media Manager
  6. Social Media Takes the Shine off Print
  7. How to Socialise Your CEO
  8. Golden Rules for Social Media ROI
  9. Social Media Gains Strength
  10. Can Social Media Generate Leads?

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