January 26, 2011

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The Great Social Migration: Email Left Behind

The amount of time we spend on email is quickly being eaten up by the time spent on social networks, according to new Nielsen figures.

Nielsen’s US-based statistics, reported by mashable.com, show the time people spent on email decreased by 28 percent between June 2009 and June 2010. Over the same period, people spent 43 percent more time on social networks.

These statistics are good news for many agents, like those in our recent agent strategies columns, who are diving into social networking to find customers. But as one recent contributor pointed out, marketing through social networks isn’t simply a matter of being online and sharing listings.

Idaho real estate specialist Pam Pugmire put it like this: ”Marketing in this way requires that you have an interest in people, and that you can be interesting to people - no bores allowed!”

For those agents putting most of their effort into email marketing, Nielsen’s findings aren’t necessarily cause for alarm. If people are paying less attention to their inboxes, that simply means you need to take a few extra steps to stand out. So check out our advice on how to make a great email newsletter here.


Related posts:

  1. Are Social Networks Still Growing?
  2. Agent Strategies: A Big Fish in a Little Pool
  3. Survey: Social Media Can’t Reach Every Resident
  4. Over 65s Flock to Social Media in the US
  5. Email Use Spans the Generations
  6. NAR Finds Agents Quickly Going Social
  7. Social Media a Key Component of Fortune 500
  8. Top 10 Tips for Email Newsletters
  9. Studies Say Go Social for Traffic
  10. Email Newsletters: How Does Yours Stack Up?

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