June 9, 2011

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Email Use Spans the Generations

The results of a new Pew Internet study show that, far from being overtaken by new communication forms like Facebook and Twitter, email is the most common online activity for all Internet users ages 18 to 74 and over.

These results come from Pew’s “Generations” report, which looked at differences and similarities in online activities across six age groups. Some of the report’s more surprising findings include:

  • As of May 2010, 53 percent of online adults have used a classified ads website such as Craigstlist, up from 32 percent in September 2007.
  • The rate of blogging for all online adults rose slightly overall from 11 percent in late 2008 to 14 percent in 2010, however there was a decline in blog use among teens and those aged 18-33.
  • The fastest growth in the use of social networking sites has come from Internet users 74 and older: social network usage for this oldest cohort has quadrupled since 2008, from 4 percent to 16 percent.
  • The percentage of all adult Internet users who watch video online jumped 14 points in the past two years, from 52 percent in May 2008 to 66 percent in May 2010.

The infographic below gives a more detailed overview of Pew’s findings:


Related posts:

  1. The Great Social Migration: Email Left Behind
  2. Over 65s Flock to Social Media in the US
  3. Tracking the Mobile Momentum
  4. Report Reveals Gaps in Aussie Social Media Use

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